Newsletter

The Big Lies Your PR Team Tells You, And How Not To Hire The Wrong PR Person

I was talking to my colleague Trevor about a plan we were writing for a client, and how deep down

Ed Zitron Apr 14, 2021 9 min read

I have been seriously working on this newsletter on Substack for coming up on five months, and in that time

Ed Zitron Apr 12, 2021 4 min read

The response to my piece on personal branding suggests that I struck a chord with everyone around the ways in

Ed Zitron Apr 9, 2021 6 min read

Every so often someone pops up on my radar that has a bunch of tips about “building your personal brand,

Ed Zitron Apr 7, 2021 7 min read

Today I was introduced to probably the single worst thread on LinkedIn I’ve seen in a while, one that

Ed Zitron Apr 5, 2021 7 min read

A common question that PR people try and answer every day of their lives, even with paying clients, is whether

Ed Zitron Apr 2, 2021 9 min read

So this morning I was on Good Morning America for roughly five seconds talking about Volkswagen’s “April Fool’s”

Ed Zitron Apr 1, 2021 3 min read

One of the common cycles that PR goes through is the “end of traditional media.” I started PR in 2008,

Ed Zitron Mar 30, 2021 7 min read

I had our regular weekly huddle for my firm today, and had a weird point where we were talking about

Ed Zitron Mar 29, 2021 4 min read

A few weeks ago I spoke on my podcast (Mr. Podcast) with reporter David Ruddock about career personal finance gurus,

Ed Zitron Mar 26, 2021 5 min read

Tonal (which I wrote about last week) is one of the most impressive pieces of tech I’ve ever owned,

Ed Zitron Mar 25, 2021 10 min read

As we approach the end of COVID - at least I hope that’s the case - it’s becoming

Ed Zitron Mar 24, 2021 9 min read