Reminds me of my 1st job out of college. I was given the chance to plan my YOY growth and was told it had to be >10%. I did a quick review and saw it had grown 15% the previous year & 20% the year prior. So, using my Econ degree to said, “that’s 38% growth in 2 years! Surely, it’s going to less that 10% this year - 50% growth in 3 years!” I was told if we don’t plan 10% growth, we’ll miss our growth targets & wont get bonuses. That was the year the company declared chapter 11 and had to reorganize. We realized 30% revenue losses.
Unfortunately, no one learned that lesson & companies still demand 10% YOY growth ad infinitum.
Disruption Killed Innovation
Reminds me of my 1st job out of college. I was given the chance to plan my YOY growth and was told it had to be >10%. I did a quick review and saw it had grown 15% the previous year & 20% the year prior. So, using my Econ degree to said, “that’s 38% growth in 2 years! Surely, it’s going to less that 10% this year - 50% growth in 3 years!” I was told if we don’t plan 10% growth, we’ll miss our growth targets & wont get bonuses. That was the year the company declared chapter 11 and had to reorganize. We realized 30% revenue losses.
Unfortunately, no one learned that lesson & companies still demand 10% YOY growth ad infinitum.