
Aug 14 • 15M
15 Minutes In Hell - Episode 2 - Derek Guy - @dieworkwear
15 Minutes In Hell is a quickfire interview podcast focusing on the big issues in tech and its interaction with society, featuring the smartest people in the industry interviewed by PR CEO and Author Ed Zitron.
Welcome to the second episode of 15 Minutes In Hell.
Today’s guest is Derek Guy, known as “The Menswear Guy” or @dieworkwear (https://twitter.com/dieworkwear) on Twitter. He’s written for the Washington Post, Financial Times, Esquire, Mr. Porter, and the Business of Fashion, and he’s currently an editor at Put This On (https://putthison.com).
We talked about how the new Twitter algorithm took him from about fifty thousand followers to over 470,000, why people on Twitter find him so frustrating, why men are so afraid of enjoying fashion, and how evil fast fashion (EG: Shein) has become.
We’re also debuting the official theme of 15 Minutes In Hell, written and performed by Eve6 (https://www.patreon.com/Eve6ix).
15 Minutes In Hell - Episode 2 - Derek Guy - @dieworkwear
Derek's comments about fashion being feminine coded and therefore appearing to look like you care about fashion to be a signal that you're less masculine spot on. Not to go all Baudrillard, but the clothes we wear say as much about us as the clothes we choose not to wear. The guys who think that sandals, bootcut jeans, and a college football t-shirt somehow signal that they don't care about how they dress are also wearing costumes that relay something to the world.
Two points:
1) What with global warming and the fact we’re not nomadic horsemen, I say it’s way past time we as a civilization retired pants and brought back the tunic. Not only would it be cheaper and more efficient in terms of thermophysiological comfort, but just imagine how much more fun it would be if we all dressed like Roman proconsuls!
2) On a more serious note, when Dereck said this about his rise in popularity: “people enjoy earnest, helpful information”:
I do think that’s part of it, but I think a bigger reason is that when people who are really passionate about some topic “geek out” about said topic, it just resonates powerfully with people. Even when it’s in a domain they might otherwise be unfamiliar with or that has little relevance to them personally, there’s just something infectious about people sharing their genuine passion.